The Challenge
What DATwise Was Facing
DATwise had a technically sophisticated vision for automated data quality monitoring — but the founders were engineers, not product people, and their first roadmap was 18 months of features before anything would ship. We were brought in to force a reality check: what is the single thing a customer would pay for today, and can we ship it in under 8 weeks?
The Solution
What We Built
We facilitated a product scoping workshop and landed on one testable hypothesis: data teams would pay for automated anomaly alerts on their existing data pipelines without needing to change their infrastructure. We built the alert engine, a webhook connector, and a minimal dashboard. No custom reporting, no ML explanations, no team management — just the core alert loop. It shipped in 7 weeks.
Results