The Challenge
What Discover Was Facing
The founders of Discover had spent years in eCommerce and believed personalised product recommendations were being under-invested in by mid-market retailers who could not afford enterprise solutions. The hypothesis was that a lean, easy-to-integrate recommendation tool would win on simplicity, not sophistication. The MVP had to prove the integration was fast enough that an eCommerce manager could do it without an IT team.
The Solution
What We Built
We built the MVP around a single integration method: a JavaScript snippet. Drop it into any Shopify or WooCommerce store, and recommendations appear on the product page in under 15 minutes. The recommendation logic was intentionally basic — collaborative filtering on purchase history. The sophistication was in the ease of setup, not the algorithm. We shipped in 8 weeks and ran the first live test on a real store.
Results