The Challenge
What Mabat Viewer Was Facing
Mabat had sold hardware for years and wanted to move into SaaS — but the internal assumption was that software was just a nice-to-have add-on to their cameras. The founders needed an MVP that would either prove or kill the hypothesis that customers would pay separately for a cloud-based viewing and alert platform. The business model question was more important than the features.
The Solution
What We Built
We structured the MVP around the business model test, not the feature list. We built a cloud viewing platform with multi-site switching, motion-triggered alert clips, and a Stripe subscription attached — so every user who activated was a real paid signal, not a freebie. We intentionally skipped AI features and advanced analytics. If customers would not pay for basic access, they would not pay for AI either.
Results