PropTech / Architecture Visualisation

Mabat3D: Validating That Architects Would Pay for a Self-Service 3D Visualisation MVP

3D/AR visualisation MVP for architecture clients in 11 weeks

Client: Mabat3D

Mabat3D: Validating That Architects Would Pay for a Self-Service 3D Visualisation MVP

The Challenge

What Mabat3D Was Facing

Mabat3D believed architecture firms were paying too much for bespoke 3D rendering studios and would switch to a self-service SaaS tool if the output quality was high enough. The assumption about quality was the risk: if the MVP looked like a free tool, the market would dismiss it regardless of the price. The founders needed to prove premium quality was achievable in a short build cycle.

The Solution

What We Built

We scoped the MVP around a single project type: residential floor plans converted to 3D walkthroughs. No commercial buildings, no outdoor environments, no custom material libraries. We integrated a high-fidelity rendering engine, built a simple upload-and-configure UI, and set a strict visual quality bar that had to be hit before we shipped anything. The MVP launched in 11 weeks, intentionally narrow.

Mabat3D: Validating That Architects Would Pay for a Self-Service 3D Visualisation MVP – solution

Results

Measurable Outcomes

✓3 architecture firms paid for the MVP within the first 2 weeks of access

✓Render quality rated equivalent to studio output by blind comparison testers before launch

✓Founder used MVP output samples to close a design-partner agreement with a top-20 UK architecture firm in month 2

Let's build something great together — get in touch

Ready for Similar Results?

Start Your SaaS Journey