The Challenge
What MetekuAI Was Facing
MetekuAI had a clear view of where AI-powered review analysis was going — and an equally clear view that the window to ship a differentiated product was closing fast. The founders needed a working MVP in the hands of paying customers before the generic AI tools caught up. The pressure was entirely timing-driven: a technically perfect product six months late was worthless.
The Solution
What We Built
We scoped the MVP around the single most valuable output: a competitor review digest that told a product team what their rivals were being criticised for, updated weekly. No real-time feeds, no sentiment drill-downs, no custom sources. We built the scraping pipeline, the AI summarisation layer, and a simple delivery UI. It shipped in 9 weeks and the first customers received their first digest before the product was even formally launched.
Results