Supply Chain / B2B Marketplace

TopGum: Getting a B2B Supply-Chain MVP to First Revenue in 7 Weeks

B2B supply-chain MVP with first revenue in 7 weeks

Client: TopGum

TopGum: Getting a B2B Supply-Chain MVP to First Revenue in 7 Weeks

The Challenge

What TopGum Was Facing

TopGum was entering a market dominated by slow-moving incumbents and believed speed of order fulfilment was the wedge. The founders needed to prove the concept with real transactions before investing in the full marketplace build — integrations, inventory management, logistics APIs. The MVP had to generate real revenue, not just signups, or the model was unproven.

The Solution

What We Built

We built a focused transactional MVP: supplier catalogue, buyer order form, payment via Stripe, and a simple order tracking status page. No automated logistics, no supplier onboarding portal, no analytics. Orders were partially managed manually behind the scenes — a deliberate choice to test demand before automating supply. The system handled the money; the team handled the fulfilment.

TopGum: Getting a B2B Supply-Chain MVP to First Revenue in 7 Weeks – solution

Results

Measurable Outcomes

✓First paid order processed in week 7 — before the marketing budget was spent

✓14 B2B buyers completed transactions in the first month, validating demand without a full marketplace

✓Manual fulfilment revealed exactly which automations were worth building first — and which assumptions were wrong

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